- The project will be intersectoral. The research sector will be supplemented by the industry sector of robot development; relevant user group involvement and public engagement; as well as governmental policy stakeholder engagement.
- The project will be radically interdisciplinary, drawing from a wide NTNU and partner network on social robots, with disciplines including: neuroscience; informatics; computer sciences; engineering; Studies of Science and Technology (STS).
- International cooperation is a big part of the project. International research partners constitute a large network where research exchange can be made possible with partner universities, SMEs and user organisations from several countries - Norway, Belgium, Greece, Portugal, Romania, Spain, Slovakia, Switzerland, Italy and South Korea.